Symbolism in Crane’s The Red Badge of Courage Essay

In the novel The Red Badge of Courage, by Stephan Crane, the author uses symbolism to illustrate the main character’s actions and the setting’s scenery. Henry Fleming, the protagonist of the novel, cannot decide whether he can be a hero or if he will fall as a coward. The symbolism used in The Red Badge of Courage represents Henry’s decision to fight proudly and how common items mean more than what meets the eye. Stephan Crane was born in 1871 in New Jersey. At the age of twenty-two, he published his first novel, Maggie: A Girl of the Streets. Later on, Crane wrote sketches and short stories for newspapers in New York. It was not until his second novel, The Red Badge of Courage, got published in 1895 that he became a well-known†¦show more content†¦Henry runs until he sees a dead soldier. Henry decides to go back to find his regiment but he finds a group that is taking care of wounded soldiers. He finds Jim Conklin as one of the wounded soldiers a nd cares for him along with a tattered soldier. Jim later dies and Henry is left alone with the tattered soldier alone in the woods. Henry leaves the tattered soldier to die alone in the forest because of him asking Henry too many questions about a wound that Henry does not have. Afterward, Henry is reunited with his regiment. In revenge for Jim Conklin’s death, Henry finds his inner courage and fights in the next battle alongside his friend, Wilson. He and Wilson fight until the end. Henry decides to hold the flag during the next battles that they win. At the end, Henry feels guilty for leaving the tattered soldier to die alone but decides to put it behind him because of all the good that he had done during the battles. For every time Henry was discouraged in this short novel, something pushed him back to positive thinking for himself. Joseph Conrad, a writer, says, â€Å"the greatest decision that Henry made was running from battle†¦that brought about finding the dead soldier† (143). During the beginning of the novel, Henry flees at a second battle. He runs deep into the forest in which the battle is taking place. He finds a tree that Crane describes as â€Å"a chapel.† In this chapel, Henry finds a dead soldier. At this vital point, HenryShow MoreRelated Symbols and Symbolism in Cranes The Red Badge of Courage Essay1962 Words   |  8 PagesCharacters as Symbols in Cranes The Red Badge of Courage    The Red Badge of Courage was a significant novel in the way that the characters were portrayed. Crane hardly ever used the actual names of the soldiers. He simply described them as the loud soldier, the tall soldier, the cheery soldier, and the tattered soldier. Crane made the characters stand out in the use of describing them and promoting their relationship with Henry and his struggle during the battles. Crane did a fantasticRead MoreA Critique Of Stephen Cranes Use Of Symbolism In Red Badge Of Courage And An Episode Of War1194 Words   |  5 Pages(A critique of Stephen Crane’s use of symbolism in Red Badge of Courage and An Episode of War) A tortured man who wrote beautifully tortured tales, Edgar Allan Poe, wrote in his one and only novel, â€Å"...words have no power to impress the mind without the exquisite horror of their reality†. No writer creates reality better than Stephen Crane (1871 -1900). Crane is greatly commended for his naturalistic style of writing, which has the goal of writing the most realistic representation of events withRead MoreStephen Crane: The Literary Red Badge871 Words   |  3 Pageswithin The Red Badge of Courage once said: â€Å"The men dropped here and there like bundles. The captain of the youths company had been killed in an early part of the action. His body lay stretched out in the position of a tired man resting, but upon his face there was an astonished and sorrowful look, as if he thought some friend had done him an ill turn.† (Source insert correct citation in final draft†¦from http://www.shmoop.com/red-badge-of-courage/warfare-quotes-3.html). The quote, from The Red BadgeRead MoreSimilarities Between A Separate Peace And The Red Badge Of Courage1020 Words   |  5 Pagesaverage citizen may not take the time to look for symbols in the real world. Those same citizens also may not notice that an object could have a hidden meaning. In the novels The Red Badge of Courage, by Stephen Crane, and A Separate Peace, by John Knowles, both contain symbols that help represent the novels overall theme. Crane’s novel is about a young boy named Henry, who fights in the Civil War. He goes through many internal conflicts from deciding to run or deciding to stay and fight the enemy. Knowles’Read MoreThemes And Symbols In The Red Badge Of Courage992 Words   |  4 PagesSymbols have a huge role in the everyday life. Somebody gives their loved one a red rose to express the love that they have for them. While the bride and the groom wear white apparels to their wedding to represent the new life, that they are starting together. In the novel , The Red Badge of Courage, written by Stephen Crane, a boy named Henry Fleming learns to face his fears. In the novel, A Separate Peace, written by John Knowles, Gene goes back to his old school and recalls the events that happenedRead MoreThe Naturalist Movement: The Monster, and The Red Badge of Courage by Stephen Crane3096 Words   |  13 Pagespoor suffered and remained poor. Humans cannot, in the eyes of a Naturalist, make effective change to their standing in life. The Naturalistic influence in The Monster and The Red Badge of Courage created common philosophies in the novels. The Monster is believed to be based off several events that occurred during Crane’s life (Nagel). Stephen got the idea of a man without a face from Levi Hume. Levi suffered from cancer which ate away his face and left him a faceless man, much like Henry JohnsonRead MoreRealism and Romanticism within The Red Badge of Courage1595 Words   |  6 PagesRealism and Romanticism Within The Red Badge of Courage The Red Badge of Courage, written by Stephan Crane in 1895 gives a detailed, yet, fictional account of Henry Fleming, a farm boy who joins the Union Army in the American Civil War. Before Henry is battle-tested, he ponders his courage and questions whether he will be able to fight the urge to flee from battle. Henry does indeed end up deserting his comrades however he ultimately overcomes his guilt and becomes one of the best fighters in hisRead MoreEssay Red Badge of Courage756 Words   |  4 PagesThe Red Badge of Courage Kelsey Christian The book The Red Badge of Courage was a very moving and interesting book that has many examples of the literary devices; irony, motif, and metaphor. These three things are very important in many forms of writing. Irony is an outcome of events different to what was or might have been expected. Motif is a recurring theme, symbol, or idea in artistic or literary work. An extended metaphor is the comparison of one thing to another that recurs throughout theRead MoreRed Badge of Courage Book Report.1765 Words   |  8 PagesThe Red Badge of Courage is a fictional story of a young soldier named Henry Fleming, who finds himself by overcoming his inner fears in a series of events during the Civil War. Henry is an average farm boy from New York, who dreams of being a true war hero. He has enlisted in the 304th New York regiment, which fights for the Unionist forces. The rising action for this novel is of Henry trying to overcome his struggle with courage. This changes when a dear friend, Ji m, dies right before his eyesRead More Stephen Cranes Red Badge of Courage Essay1237 Words   |  5 PagesStephen Cranes Red Badge of Courage   Ã‚  Ã‚  Ã‚  Ã‚  When reading the Red Badge of Courage, it is necessary to understand the symbolism that Stephen Crane has created throughout the whole book. Without understanding the true intent of color use, this book loses a meaningful interpretation that is needed to truly understand the main character, his feelings and actions. Crane uses very distinct colors in his text to represent various elements that the main character, Henry or â€Å"the youth†, is feeling along

Germany The German Problem - 1418 Words

Ellie Smith Dr. Faegri POSC 344.03 September 5, 2014 Part One: Key Terms The German Problem: The German Problem occurred prior to World War I, when Germany’s neighboring states feared the fast-growing economy and expansion of Germany after Otto Van Bismarck had unified it. Germany posed a threat to the rest of Europe because it had the potential to dominate empires that had controlled Europe for centuries. The â€Å"German Problem† is significant because it was never resolved. The Versailles Treaty took away territory that previously belonged to Germany, but it was in the will of Hitler to gain back this territory, hence starting WWII. The Eastern Question: The Eastern Question was the political issue regarding the control of Ottoman territories leading up to its collapse in the 19th century. Following the disintegration of the empire, a power vacuum emerged in the Balkans and Middle East. The diplomacy of the Eastern Question led to the blossoming if nationalism and additional independence movement throughout former Ottoman territories. These nationalist movements led a radical Serbian to assassinate Austrian archduke Franz Ferdinand, a major contributing factor to the commencement of World War I. President Wilson’s Fourteen Points: A speech by U.S President Woodrow Wilson, which outlines fourteen goals that the U.S would complete to bring peace to Europe following World War I. The fourteen points drafted a policy that stressed democracy, self-determination, free trade andShow MoreRelatedThe Reasons of the German Reunification Essay1281 Words   |  6 Pages The division of Germany into West Germany and East Germany emerged as a stopgap solution for the woeful state of the nation following its defeat in the Second World War. With the United States (US) ultimately gaining full control over West Germany, East Germany increasingly became alienated towards it, as it went under the influence of the Soviet Union (USSR). West Germany, officially the Federal Republic of Germany (FRG), rapidly grew into one of the most politically and economically influentialRead MoreDescribe the Problems the Weimar Republic Faced in the Early 1920’s1658 Words   |  7 PagesRepublic f aced a lot of problems during the 1920’s. Germany had just been defeated in the First World War and the Government that had just come into power had no other choice but to sign the Armistice. The German people was angered by this because they believed that they had been ‘stabbed in the back’ which I will explain later in this essay. There was then a peach group that was formed called The Treaty of Versailles but this Treaty didn’t look favourably on Germany and made German pay huge reparationsRead MoreGermany, And The Federal Republic Of Germany1424 Words   |  6 PagesHistory Germany, or the Federal Republic of Germany, was officially founded 1871 by Otto von Bismarck. Since then, Germany has had a rich history. As a young nation looking to get more territory, Germany fought in World War I. However, its loss in the war led to severe punishments in the Treaty of Versailles, leading to bitterness and resentment among the German people, as well as an economic depression. These harsh conditions helped to set the stage for Fascism in Germany. Toppling the Weimar RepublicRead MoreEssay Reunification of Germany1727 Words   |  7 Pagesmarked the official end of communism within Germany, in reality problems were arising from the processes that were unexpected by the people of Germany. The reunification was implemented ineffectively by incompetent management amidst unfavourable economic and social circumstances which resulted in political, economic and social consequences as problems associated with the East far outweighed the advantages that could be provided by the West. Indeed, German citizens dreamed that the West could provideRead MoreThe Treaty Of Versailles Ended The Great War1417 Words   |  6 PagesVersailles caused the rise of Nazi Germany because of the hatred toward the unfair treaty, the harsh reparations that aided increasing economic hardships, and the promise of power, land, and wealth after it had all been taken away. German people hated the unfair treaty and its harsh terms. The Treaty of Versailles took away German land and attempted to prevent the country from being a world power. The states of Poland and Czechoslovakia were created from part of the German Empire as a buffer zone fromRead MoreDenmark and the Third Reich1137 Words   |  5 PagesDenmark, a small country north of Germany was going about its normal routines as the strength of the Nazis under the Third Reich, the government led by Adolf Hitler, began to grow. Then in an instant it all changed. The Danes had signed a pact with Germany in 1939 and were completely taken by surprise when German airplanes flooded the skies. The Danish had no way to defend themselves and surrendered within hours on April 9, 1940. Hitler had planned to take Denmark because he had found that it hadRead MoreWhy did Germany lose the First World War in 1918? An essay answering the question of why Germany lost and why they lost when they did.1509 Words   |   7 PagesWhy did Germany lose the First World War in 1918? The First World War was a huge event which ended abruptly; going from huge German advances after March 1918 to Germany asking for peace later that year: they were forced from a hard hitting offensive to defeat for various reasons: One of the key reasons for Germanys defeat is the internal problems suffered by Germany from late 1917. Morale in the ranks of the Germany army was diminished to a painfully low point: they were exhausted from the springRead MoreGermany Of The Second Reich1478 Words   |  6 PagesSecond Reich, Germany was being molded for future generations to come. The positions which would be taken during this empire were very important for the German people. From the genesis of the Second Reich, many Germans believed that they were superior to other nations. This thought process instilled within the German base, a sense of Nationalism, which would a fundamental pillar throughout German history over the years. Wilhelm II helped fuel this sense of nationalism while emperor of Germany. WilhelmRead MoreThe Impact of the Treaty of Versailles on Germany Essay529 Words   |  3 PagesThe Impact of the Treaty of Versailles on Germany The Treaty of Versailles was received very badly within Germany. The nation had been blamed entirely for the first world war and had been forced to pay compensation to the allies under the war guilt clause of the treaty. The war guilt clauses not only made the Germans accept responsibility for the war but also cost them dearly. 10% of German lands were lost as a result, all of Germanys overseas colonies were taken awayRead MoreHow Far Did the Weimar Republic Recover Under Stresemann?1139 Words   |  5 Pagesproblematic time for the Weimar Republic. There were still huge economic, political and social problems following the First World War. The Weimar Government had been forced to accept the humiliating and crippling terms of the Treaty Of Versailles meaning Germany was put under a huge amount of strain. Germanys standing in the world had been limited greatly by the Treaty as well. Stresemann had to address these problems and begin recovery of the Weimar Republic even under the harsh terms of the Treaty.

Breastfeeding Free Essays

Preparation Outline Lindsay Hamann Topic: Breastfeeding Specific Goal: I want the audience to understand how beneficial it can be for both the baby and the mother to breast feed, even if only for a little bit of time. Thesis: Breast milk is best for your baby. The benefits of breastfeeding extend way beyond basic nutrition. We will write a custom essay sample on Breastfeeding or any similar topic only for you Order Now In addition to containing all of the vitamins and nutrients your baby needs in the first six months of life, breast milk is packed with disease-fighting substances that protect your baby from illness. Introduction I. Breastfeeding protects your baby from a long list of illnesses. A. Numerous studies have shown that stomach viruses, lower respiratory illnesses, ear infections, and meningitis occur less often in breastfed babies and are less severe when they do happen. Exclusive breastfeeding (meaning no solid food, formula, or water at all) for at least six months seems to offer the most protection. B. One study done by the National Institute of Environmental Health Sciences showed that children who are breastfed have a 20 percent lower risk of dying between the ages of 28 days and 1 year than children who weren’t breastfed, with longer breastfeeding associated with lower risk. II. The main immune factor at work during breastfeeding is a substance called secretory immunoglobulin, that’s present in large amounts in colostrum. (The first milk your body produces for your baby). The substance guards the baby against invading germs by forming a protective layer on the mucous membranes in your baby’s intestines, nose, and throat. III. Your breast milk is specifically tailored to your baby. Your body responds to virus and bacteria that are in your body and makes secretory immunoglobulin that’s specific to those pathogens, creating protection for your baby based on whatever you’re exposed to. Dying of Breast Cancer in the 1800s iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/dying-of-breast-cancer-in-the-1800s/embed/#?secret=9RHMDIcjhl" data-secret="9RHMDIcjhl" width="500" height="282" title="#8220;Dying of Breast Cancer in the 1800s#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe IV. Breastfeeding’s protection against illness lasts beyond your baby’s breastfeeding stage, too. Studies have shown that breastfeeding can reduce a child’s risk of developing certain childhood cancers. Although, scientists don’t know exactly how breast milk reduces the risk, however, they think antibodies in breast milk give the baby’s immune system a boost. Breastfeeding may also help children avoid a host of diseases that strike later in life, such as type 1 and type 2 diabetes, high cholesterol, and inflammatory bowel disease. For babies who aren’t breastfed, researchers have documented a link between lack of breastfeeding and later development of Crohn’s disease and ulcerative colitis. Transition: There are many advantages to breastfed babies. Body I. Breastfeeding may boost your child’s intelligence. A. Various researchers have found a connection between breastfeeding and cognitive development. In a study of more than 17,000 infants followed from birth to 6 1/2 years, researchers concluded from IQ scores and other intelligence tests that prolonged and exclusive breastfeeding significantly improves cognitive development. B. Preterm infants with extremely low birth weights who received breast milk shortly after birth improved their mental development scores at 18 months when compared with preterm infants who weren’t given breast milk. 1. In a later study, researchers found that the higher scores held at 30 months, and that the babies who received breast milk were also less likely to be hospitalized again because of respiratory infections. C. Experts say that the emotional bonding that takes place during breastfeeding probably contributes to some of the brainpower benefits, but that the fatty acids in breast milk may play the biggest role. II. Breastfeeding may protect your child from obesity. The American Academy of Pediatrics recommends breastfeeding as a way to help reduce your child’s risk of becoming overweight or obese. A. An analysis of 17 studies published in the American Journal of Epidemiology shows that breastfeeding reduces a child’s risk of becoming overweight as a teen or adult. The strongest effect was in children who were exclusively breastfed, and the longer the baby was breastfed the stronger the link. B. Experts think that breastfeeding may affect later weight gain for several reasons: 1. Breastfed babies are better at eating until their hunger is satisfied, leading to healthier eating patterns as they grow. 2. Breast milk contains less insulin than formula. (Insulin stimulates the creation of fat. ) 3. Breastfed babies have more leptin (a hormone that researchers believe plays a role in regulating appetite and fat) in their system. 4. Compared with breastfed babies, formula-fed infants gain weight more rapidly in the first weeks of life. This rapid weight gain is associated with later obesity. Transition: Hopefully you’re becoming aware of why breastfeeding is so important especially during the early stages of a childs life. III. Breastfeeding can reduce your stress level and your risk of postpartum depression. A. The National Institute of Health reviewed more than 9,000 women and concluded that women who didn’t breastfeed or stopped breastfeeding early on had a higher risk of postpartum depression. B. Many women feel relaxed while breastfeeding. That’s because nursing triggers the release of the hormone oxytocin. Numerous studies in animals and humans have found that oxytocin promotes nurturing and relaxation. 1. One study found that women who had high amounts of oxytocin in their system had lower blood pressure after being asked to talk about a stressful personal problem. Transition: So, let’s reconsider the benefits of breastfeeding. Conclusion: I. Studies are finding new benefits of breastfeeding all the time. The May 2010 issue of Pediatrics, for example, published a study showing that babies who are breastfed are less likely to have fevers after their immunizations than babies who are formula fed. II. Breastfeeding is natural – but that doesn’t necessarily mean it’s easy. Don’t hesitate to contact your healthcare provider or a certified lactation consultant if you need help or support. Bibliography www. womenshealth. gov/breastfeeding/Share[-;0] www. webmd. com/parenting/†¦ /breastfeeding-9/nursing-basics[-;1] [-;0] – http://www. womenshealth. gov/breastfeeding/Share [-;1] – http://www. webmd. com/parenting/†¦ /breastfeeding-9/nursing-basics How to cite Breastfeeding, Papers

Marketing And Management Strategies Of Red Bull †Free Samples

Question: Discuss about the Marketing And Management Strategies Of Red Bull. Answer: Introduction The company under research on this is Red bull. Its sold by an Australian company which was introduced in the year 1987. It has the largest market share in terms of energy drinks in the world having billions of cans being sold worldwide. It was started by an entrepreneur who went by the name Dietrich who was inspired by an existing drink that he found that was being sold in Thailand whereby he took this idea incorporated his own ideologies into it so as it would suit the avid tastes of the westerners who he had an interest in targeting, thus in partnership with Chaleo they founded the what is Red bull. Its slogan was Red bull gives you wings which were before a lawsuit related to the advantages of utilising the drink which was around the period of 2014. It has a different approach to marketing schemes whereby rather than taking the most used route of mass marketing it generated its awareness and attracted clients by virtue of having proprietary sports events such as cliff diving worl d series, the Red bull air race and the crashed ice all these act as Red bulls arsenal in terms of commanding crowds and having customers enjoying the drink at such events thereby making it a force to reckon with as of here it breaks apart the norm that the energy drinks organizations have the capability to host and endorse events and also market its accessories properly with no problems Richter (2012). Red bulls strategy to be amongst the leading organisations is held by the fact that it associates itself with a lifestyle and a way of living in terms of having an adventurous spirit by doing so it puts an aggressive marketing process in play. This is so followed through by having their slogan Red bull gives you wings being a constant message broadcasted to the customers via many streams of communication in a broad integrated manner. Product differentiation is what sets aside Red bull apart from other energy drinks as it is a premium energy drink. The drinks are more expensive as compared to the other drinks in its categories like monster, NOS, Lucozade and Amp. This is because the customers are charged according to the benefits that they get by being able to lead a good functional lifestyle and also increasing physical performance by triggering mental strength Dobkin (2008). The aspect of competitive advantages falls on these points. Being the first to bring the energy drink to developed countries- this happened when the founder brought the idea of this by incorporating some ingredients to what they learnt from the drink Krating Daeng. This is vital as it shows its the first in west thus has a loyal consumer base as from where it started off from thus having an edge over others by this aspect Dobkin (2008). The sweet taste and uniqueness of the energy drink set it apart from others as it sticks to its originality where it is still produced in Bangkok and shipped to the processing plants Richter (2012). This helps it maintain its authenticity by sticking to its roots of start and not changing the main moving parts. It is an appealing product that is linked to extreme sports as it is involved in a number of teams that help its brand image as it endorses the teams and their occasions capitalising on the customers of the sports. Lastly, effective marketing strategy which integrates it to an online TV channel that is used for marketing and also media strategy on how to capture a larger market size and how to expand conditionally. This strategy of having many acquisitions in the media numbers strengthens the brand image as it passes out the relevant marketing messages to the target segment. Marketing mix Marketing mix is putting the right produce at the right place and the right time I regard also to a favourable price, thus the four Ps used in the application of having the right mix are; Product This is the final product produced by the company that is sold to the consumers. The form can either be intangible or tangible as it may be in the classification of a good or service. In developing the right good the company must be able to know whether thats what the client wants from the good or service, how will it be utilised, what name it has and what varieties does it entail and if the product has an attractive look. It is the specific features of a product and its benefits. In terms to Red bull its known as having a distinctive product where the taste of the good is not like the rest it stands out and has a functional effect when put in assessment to other soft drinks Doole and Lowe (2008). Price This is the amount that a customer buys the product for. It is a major factor in planning as it determines an organisation profit and survival. The setting of prices has a big impact on the market as if affects also the sales and demand of the services and the products. According to the Red bull strategies it uses a premium pricing plan in which the cost of its products is placed higher than those of its competitors as it targets the consumers who would prefer spending more money to buy a premium product and enjoy its benefits which are reflected by the products renewability as the worlds best-bought energy drink. Place It deals with putting the products and services in an attainable position in terms of place, this is useful as it ensures that the products are accessible to potential consumers. the placement of a company comes with the deep understanding of the target market where one tries to allow them inside out so as to discover the most efficient distribution channels and positioning that are in direct link with the market. The most intriguing part of the Red bulls marketing mix is the promotional aspect as it embraces the activities thus giving it a boost in having a lasting impression on the consumers. Its slogan aspect of wings when translated to show what it actually aspires for is pushing ones boundaries and helping them achieve their intended goals and dreams. Its aim is to grow consumer reach and increase market share Doole and Lowe (2008). Most base their approach based on AIDA, awareness that is used to grasp the customers attention, Interest here is to stimulate their minds to want to view and see the product, desire this is creating a want for the product that makes the consumer long for the product and Action this is where a customer purchases a product due to the factors involved in marketing to them. Marketing strategy is the way whereby a business is given a proper way forward to having an effective promotional skill targeted to improve the organisation's target market. They differ from organisations thus are to be customised to favour an organisations goals and workability so as to be fully functional. The development of the market strategy has some main factors which are setting clear cut goals, a decent research on consumers, and isolation of the market and pushing forward the ideas aimed at having the word out. Target markets This is those segments of populations that businesses deem to be of customers where if they implement and put up a branch at the place they shall get a good market for their products without much of a struggle as they have found an appropriate segment. These targets are chosen by looking at a variety of aspects that involve income level, age and geographic location. But all these rely on what products or services are being rendered, as a marketing strategy ought to be able to tackle the first and foremost problems and the areas where it doesnt cover it can try to put up plots to offer some type of services so as not to leave any stone unturned. In a clarification of target markets, they're discerned through market research and experience not just jumping into a market stream. Goals These are very essential as they play a vital role where they ought to consist of distribution and financial mile markers which gauge the success or flop of ones strategy and helps one know whether they have the right options to put in place. The ideologies and projections should be according to market and clientele, it starts off with checking past behaviours and putting into considerations the added market efforts and promotions that will be brought. In a situation where the strategy fails to reach set targets then one has to alter the plans and invest a bit more so as to set right the direction the company requires. Research In organisations carrying out studies and reviews on the market is detrimental as it is the best way a firm gets a good grip on the targets to be set. it helps erase wasted efforts and is used to set right organisations marketing skills so it attains its targets that it has set to help boost a companys sales and image. Evaluation and adjustment The making of marketing strategies does not reach a halt once a companys goals are set in motion to be achieved but its an ongoing process that requires constant critic and working so as to be properly functional. Also, when changing trends cause a slump in gains then the marketing ways can be altered so as to facilitate the change and kerb the slump from continuing to occur. This is something very positive and impactful as it brings about the quotient of the initiatives you produce are relevant to what is occurring as marketing strategies work with people and are always ongoing with them thus cannot be left to carry themselves as they are a constant evolution. On analysis on Red bull in regards to politics and environment here are the aspects that fall in hand with the macroeconomics theorem. Political factors The government stability and instability, the level of corruption going around the country, home market lobbying events and freedom of the press. All this affect Red bulls ability to function properly as they are external factors that can really cause heavy damage to the organisation. The company tries to avert such problems by trying to play a role in influencing political factors and also rules and regulations through its efforts to improve functionality angle. Red bull hired a firm known as Podesta and partners to educate on its energy drinks in regards to their advantages and myths set up on it Codita (2011). Economic factors Macroeconomic factors are a major factor that affects businesses such as Red bull which has a premium segment. Another factor that affects it is the exchange rate between euro and the other monetary equations in other countries as they play straight implications on its revenues. Technology Its marketing techniques are referred to as unique and controversial it uses the internet to reach out to its wide consumer base to promote its products. This is a free way to some extent and offers a very large platform where it gets its targeted audience easily and excels from here Kotler and Keller (2012). The company serves the normal people but mostly focuses on those who want a boost in their system with a kick in the pumping of adrenaline in their blood thus it mostly targets athletes and those who want to do work thats strenuous and tiring, and what they want most is something that if they partake would increase their momentum in finishing their task in regards to replenishing their strength back. A company has collaborators but their problem is that they are expensive and at times cannot deliver the companies message as appropriately as the own makers can thus in regards to Red bull it carries out some things with them and others carries out on its own so as to get direct feedback on things to do and whats working for them also. Customers often want a brand that understands them and treats them well enough that they feel as part of the team. The consumers want a product that is of high quality and that has an added advantage that offers itself as a better product as compared to its competitors Codita (2011). The customers are always right as they are still the ones who will come and purchase a product. Competitors for Red bull Competitors for the Red bull energy drink range from the monster energy drink which is the second largest leading competitor. It differentiates itself by offering 34 different drink varieties. The other rival is the Rock star energy drink brand which has over 20 varieties and is known for its bright distinct coloured bottles according to the flavour. The context of business is changing drastically as now there are newer ways to market and sell products which are now online. Many companies are fighting to have an upper hand here as now the market is online as more traffic is on the devices thus the companies advertising here get an added advantage over the rest. Thus, more market share is improved by this as it is the broad angle of reaching clientele. The role that collaborators play is to ensure the goods are highly rendered and supplied to outlets and here they also gain an advantage as the organisations collaborating with them help and support them indirectly in managing and promo ting them Kotler and Keller (2012). Conclusion Unlike many energy drink companies Red bull is a private company by so it avoids the shareholder pressure that occurs for short term profitabilitys thus the companys tactic is now directed towards achieving set goals and dreams for the growth and development of the business. But here we see that when companies do invest in proper marketing and align their goals and targets properly with what they want they can get what the aim for and succeed in them with no problems following them. References Kotler Keller, (2012).Marketing management. Harlow, Pearson Education. Swartz Iacobucci, (2010).Handbook of services marketing management. Thousand Oaks, Calif, Sage Kazmi, (2007).Marketing management: text and cases. New Delhi, India, Excel Books. Cant, (2011).Marketing management. Cape Town, South Africa, Juta. Roberts Berger, (2009).Direct marketing management. Upper Saddle River, N.J. [u.a.], Prentice Hall. Codita, (2011).Contingency factors of marketing-mix standardization: German consumer goods companies in Central and Eastern Europe. Wiesbaden, Gabler. Richter, (2012).International marketing mix management: theoretical framework, contingency factors and empirical findings from world-markets. 50MINUTES.COM. (n.d.).Marketing mix;master the 4 ps of marketing. [Place of publication not identified], 50minutes Com. Shankar Carpenter, (2012).Handbook of marketing strategy. Cheltenham, UK, Edward Elgar Pub. Rogers, (2001).Marketing strategies, tactics, and techniques: a handbook for practitioners. Westport, Conn, Quorum Books. Paley, (2006).The manager's guide to competitive marketing strategies. London, Thorogood. Vass Vass, (2008).Breakthrough network marketing strategies for the Internet age. New York, iUniverse. Dobkin, (2008).Direct marketing strategies. Merion Station, PA, Danielle Adams Pub. Paley, (2007).The manager's guide to competitive marketing strategies. London, Thorogood. Sandhusen, (2000).Marketing. Hauppauge, N.Y., Barron's. Frain, (2009).Introduction to marketing. London, International Thomson Business. Doole Lowe, (2008).International marketing strategy: analysis, development and implementation. London, Cengage Learning. Randazzo, (2014).Developing successful marketing strategies. Webster, (2011).Industrial marketing strategy. New York, Wiley.